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More effective product display

The Art & Science of Wine Retail

Excerpt from The Art & Science of Wine Retail

It isn't enough to simply display bottles of wine, slap a price tag on them and hope for the best. You'll sell some wine, sure, but if you want to make the most of your inventory dollar, you'll construct the environment to go along with it. The display of your wines may mean more to your customers than you think.

Having a beautiful wine display is certainly a plus, but arranging the "flow" of the shop so that your customers are naturally led to their desired product is a time-honored skill in the retail business...

read more in The Art and Science of Wine Retail

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